Bound to Buy

Binds are a fascinating technique which I love to use in persuasion and which should be used sparingly, adding seasoning to your arsenal of tools.

Binds are language patterns and like all language patterns there\'s a formula.

Single binds have two formulas. Formula one is \'if X, Y\'. Formula two is \'the more you X, the more you Y.\'

X, as a general rule, will be a pace. A pace is something that is verifiably true and can include a suggestion or challenge. Y is a lead. A lead is something you want them to do, think, or feel which they may or may not be currently doing. (Want more on pacing and leading? Stay tuned.)

So you can, for example, think of X as the set up and Y as the punch line.

Here\'s a self-serving example (lol): \'If you develop a deep understanding of the power of binds, you\'ll feel compelled to sign up for The Persuasion Factor.\'

Fairly transparent, I know. But let\'s break it down. The first part of the sentence, \'if you develop a deep understanding of the power of binds\', is a pace. This is a suggestion, a challenge. Then you have \'you\'ll feel compelled to sign up for The Persuasion Factor\' which is a lead. It\'s something that I would like you to do which you may or may not currently be doing (but which you really should).

Here\'s another example: \'The more you read what I\'m explaining, the more you\'ll understand the power of using it.\'

Let\'s break that down a little. The more you read about something, i.e. the more you read about using binds, the more you will understand how powerful they are to use. Is this true? Possibly. I think it is. But it\'s more of a presupposition than it is solid, hard, cold fact.

Binds do not have to in any way make sense or be logical.

For example: \'The more you hear about this piece of property, the more you will be compelled to buy it.\' Is that logical? Not necessarily. In other words, hearing a lot about something doesn\'t compel people to buy. Hearing the right things about something might compel someone to buy, but the suggestion here is that that there is a logical link between hearing about the property and being compelled to buy it. You\'re creating that link, you\'re creating the truth, and you\'re making it so in their minds.

Here\'s where we start to get into some really interesting ways of using this. \'The more you try and object, the more you will find yourself going along with these ideas.\'

What we\'re doing here is issuing a challenge, so to speak. The more you try to do something I don\'t want you to do, the more you will find yourself doing what we want you to do.

Here\'s another one: \'The more you want to feel good about yourself, the more you\'ll need to act now on this proposal.\'

\"Kenrick, you can\'t say these things to people without them noticing something strange.\" Well, to that I say, I do say these things and people never notice. Binds work incredibly well, even more so if you practice ahead of time. Write out some samples as they pertain to your business so that you will be smooth when you deliver them.

Article Source:http://www.articleboy.com

Kenrick Cleveland teaches strategies to earn the business of affluent clients using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion strategies.

Please Rate this Article

5 out of 54 out of 53 out of 52 out of 51 out of 5 

Not yet Rated